Minimalizam u potrošnji i korištenju dobara kao način života - narativno istraživanje

master's thesis

• Title (english): Minimaism in consumption and uses of goods as a way of life - narrative research
• Author: Viktorija Galić
• Mentor: Renato Matić (mentor)
• Committee member: Dario Pavić (predsjednik povjerenstva)
• Committee member: Erik Brezovec (član povjerenstva)
• Committee member: Renato Matić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Sociology); Zagreb
• Defense date and country: 2020-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

Svrha ovog kvalitativnog istraživanja, provedenog metodom narativne analize, jest istražiti,
opisati i razumjeti fenomen minimalizma u potrošnji i korištenju dobara kroz biografska
iskustva ljudi koji su se odlučili na takav način života.
U ovom istraživanju minimalizam, ili konkretno minimalizam u potrošnji i korištenju dobara,
definiran je kao način svakodnevnog života ljudi koji sebe smatraju minimalistima te koji
posjeduju, i teže ka tome da kupuju i troše, samo onoliko životno esencijalno neophodnih
materijalnih proizvoda odnosno dobara koji su, prema njihovim kriterijima, potrebni za lagodan
život i neometano funkcioniranje svakodnevice. Minimalizam često uključuje stvaranje
prostora i odricanje od viška materijalnih stvari (eng. decluttering) koje se ne smatraju
potrebnim za svakodnevni život.
Istraživanje je provedeno na uzorku od 10 sudionika koji se prema svojim osobnim definicijama
nazivaju minimalistima. Proveden je polu-strukturirani intervju kroz koji je opisan svakodnevni
život minimalista, od kupovanja do posjedovanja materijalnih dobara. Korištena je snowball
metoda prikupljanja uzorka, a sudionici su muškarci i žene, 25-35 godine, različitih razina
obrazovanja.
Fenomen minimalizma u potrošnji i korištenju dobara sve je češća tema u svijetu, a polako
dolazi i u Hrvatsku, što možemo vidjeti u pojavljivanju minimalizma u potrošnji i srodnih tema
kao što je „zero waste“. Pojavljuju se u časopisima i organiziranim udrugama koje pokušavaju
promovirati ekološki prihvatljiv način života kao neku vrstu odgovora na potrošačku kulturu
koja nas okružuje u suvremenom društvu.

Abstract (english)

The purpose of this qualitative research, conducted by the method of narrative analysis, is to
explore, describe and understand the phenomenon of minimalism in the consumption and use
of goods through the biographical experiences of people who have decided on such a way of
life.
In this research, minimalism or specifically minimalism in the consumption and use of goods,
is defined as a way of everyday life of people who consider themselves minimalists and who
own, and tend to buy and consume, only as many vital material products or goods that are
needed for their criteria of a comfortable life and the smooth functioning of everyday life.
Minimalism often involves the creation of space and the decluttering of material things that are
not considered necessary for everyday life.
The research was conducted on a sample of 10 participants who, according to their personal
definitions, are called minimalists. A semi-structured interview was conducted through which
the daily life of a minimalist was described, from shopping to owning material goods. A
snowball method of collecting the sample was used, and the participants were men and women,
aged 25-35, of different levels of education.
The phenomenon of minimalism in the consumption and use of goods is an increasingly
common topic in the world, and is slowly coming to Croatia, which we can see in the emergence
of minimalism in consumption and related topics such as "zero waste". They appear in
magazines and organized associations that try to promote an environmentally friendly lifestyle
as a kind of response to the consumer culture that surrounds us in the modern society.

• Keywords: minimalizam; potrošnja; posjedovanje; kupovanje; decluttering
• Keywords (english): minimalism; consumption; possession; buying; decluttering
• Language: croatian
• URN:NBN: urn:nbn:hr:111:194763
• Study programme: Title: Department of Sociology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-12 11:48:08