Utjecaj reklama kao medijskog sadržaja za djecu

master's thesis

• Title (english): Influence of commercials as media conent on children
• Author: Monika Sedlar
• Mentor: Danijel Labaš (mentor)
• Committee member: Vine Mihaljević
• Committee member: Lana Ciboci
• Committee member: Danijel Labaš
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-07-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U današnje vrijeme svjedoci smo snažne ekspanzije medijskih sadržaja u kvantitativnom smislu. Mediji su sastavni dio naših života i to u svim životnim razdobljima, uključujući i najraniju dob. Svijet djece i mladeži ispunjen je medijima, od onih starijih, poput slikovnica, do novih dominantnih, poput računalnih igara, interneta, televizije ili filma. Iako život u medijskom društvu ima mnogo pozitivnih posljedica, sa sobom donosi i brojne probleme i negativne posljedice, posebice zbog slobodnog i nezaustavljivog širenja informacija. Razvoj medija čini sve značajnijim pitanja vezana uz utjecaj medija na korisnike medijskih sadržaja, a osobito djecu, kao najosjetljiviji dio populacije. Budući da medije djeca danas koriste od najranije dobi, postavlja se pitanje o ulozi medija u njihovom životu. Cilj je ovog rada utvrditi utjecaj masovnih medija, a posebice reklama kao medijskog sadržaja na djecu i mlade. U tu ćemo svrhu provesti i anketno istraživanje među učenicima sedmih razreda osnovnih škola te ćemo rezultate analizirati i protumačiti.

Abstract (english)

Media content nowadays is undergoing a strong expansion in the quantitative way. Media is a integral part of our lives in every time period including the earliest. The world of children and youths is filled with media, from the early ones such as coloring books, to the modern and dominant ones like computer games, internet, television and film. Although living as a part of the media society has its positive perks, it also introduces numerous problems and negative consequences, especially because of the vast and unstoppable spread of information. Media growth makes questions related to its influence on users, especially children, even more significant, as they are the most susceptible part of the population. Since the media is used by children from their earliest age, the question arises about the media's role in their lives. The goal of the following thesis is to ascertain the mass media influence, especially advertisements, on children and youths. For this purpose a survey will be conducted among the seventh graders, and its results will be analysed and interpreted.

• Keywords: masovni mediji; djeca; reklame; oglašavanje; utjecaj
• Keywords (english): mass media; children; commercial; advertising; influence
• Language: croatian
• URN:NBN: urn:nbn:hr:111:700642
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-11-06 08:03:17