Krizna komunikacija političkih institucija na primjeru Vlade Republike Hrvatske

master's thesis

• Title (english): Crisis communication of political institutions based on the study of Croatian Government
• Author: Vida Peterlik
• Mentor: Jelena Jurišić (mentor)
• Mentor: Matilda Kolić Stanić (mentor)
• Committee member: Nada Zgrabljić Rotar
• Committee member: Matilda Kolić Stanić
• Committee member: Jelena Jurišić
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Komunikacija u javnom sektoru nedovoljno je istraženo područje odnosa s javnošću. Svrha ovoga rada je saznati kako krizni odnosi s javnošću funkcioniraju u državnim službama. Konkretno, proučavana je Vlada Republike Hrvatske u razdoblju od sedam dana izdvojene krize "arbitražnog skandala". Analizirane su izjave predstavnika Vlade u tome razdoblju i rad službi za odnose s javnošću - priopćenja i komunikacije na društvenim mrežama. Podloga za istraživanje nalazi se u teorijskom dijelu rada. U kolikoj mjeri su pravila komunikacije u krizi zadovoljena kriteriji su prema kojima je vrednovana kvaliteta krizne komunikacije Vlade Republike Hrvatske. Ovaj rad je jedan od rijetkih koji prikazuje Vladu kao dobrog komunikatora koji se uspješno nosio s krizom. Rezultati istraživanja pokazuju da je najviša Hrvatska državna institucija u proučavanoj krizi uspješno komunicirala, odnosno da je u velikoj mjeri zadovoljila standarde uspješne krizne komunikacije.

Abstract (english)

Communication in the public sector is an underexplored field of public relations. The purpose of this paper is to find out how well public relations function in public services. More precisely, the studied subject was Croatian Government in the period of seven days during the "arbitration scandal". During that period we analyzed the statements of government's representatives and the work of public relations services - press releases and social network communication. The foundation for the research is in the theoretic part of the paper. The criteria by which the quality of Croatian Government's communication was judged was the degree to which the rules for communication in crises were followed. This paper is unlike others in the fact that it portrays Croatian Government as a good communicator successfully handling the crises. Research results show that the highest Croatian public institution in studied crises communicated successfully, it met the standards of good crises communication.

• Keywords: odnosi s javnošću; kriza; politička komunikacija; političke institucije; Vlada RH; komunikacija
• Keywords (english): public relations; crises; politic communication; political institutions; Croatian Government
• Language: croatian
• URN:NBN: urn:nbn:hr:111:203072
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-10-22 08:51:02