Prvi slobodni izbori u Hrvatskoj u hrvatskom tisku

master's thesis

• Title (english): First free elections in Croatia in Croatian press
• Author: Tomislav Kardum
• Mentor: Jelena Jurišić (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Mijo Beljo (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U radu se obrađuje praćenje predizborne kampanje prvih slobodnih izbora u Hrvatskoj u hrvatskom tisku. Rad je nastojao ustvrditi je li postojala medijska pristranost u praćenju predizborne kampanje prvog kruga parlamentarnih izbora 1990. u Hrvatskoj. Analizirano je na koji su način dnevnici (Vjesnik i Večernji list) i tjednici (Danas i ST) pisali o političkim strankama i koalicijama u promatranom razdoblju. Definirane su tri vrste pristranost: „vratarska“ pristranost, koja se odnosi na tendenciju medija da posvećuju ogromnu većinu prostora izbornim favoritima, sadržajna pristranost koja postoji ako jednako relevantne opcije ne dobivaju podjednak prostor te pristranost medijskih stavova koja se odnosi na pozitivnije ili negativnije prikazivanje jedne, u usporedbi s drugim opcijama, odnosno na favoriziranje. Prvi cilj istraživanja bio je dokazati postoji li medijska pristranost, a drugi postoji li pluralizam medija nakon gotovo polustoljetnog jednostranačkog socijalističkog sustava. Kvantitativnom analizom sadržaja obuhvaćeno je ukupno 1.185 članaka Pokazalo se da medijska pristranost postoji u svim promatranim medijima, ali se favorizirane i marginalizirane stranke razlikuju, ovisno o promatranom mediju.

Abstract (english)

The paper deals with the covering of the election campaign of the first free elections in Croatia, in Croatian press. The thesis tried to find out, did media bias existed in covering of the election campaign of the first round of Croatian parliamentary election in 1990. It is analyzed how daily Vjesnik and Večernji list and weekly Danas and ST, were covering political parties and coalitions in the examined period. Three subdivisions of media bias are defined: gatekeeping bias, which is a tendency of the media to give immense space to elections favourites, content bias that exists if relevant options do not get an equal amount of space, and finally statement bias, that exists if some relevant parties are portrayed in a more favorable way than the others. The first aim of the research was to demonstrate, whether media bias existed in the coverage of election campaign, and the second whether the media pluralism existed after almost half a century of a one-party socialist system. Quantitative content analysis is used to analyze a total of 1.185 articles, included in the research. It is shown that media bias existed in all analyzed media but favored and marginalized parties were different.

• Keywords: medijska pristranost; hrvatski izbori 1990.; tranzicija; medijski pluralizam; HDZ; SKH-SDP; KNS
• Keywords (english): media bias; Croatian election 1990.; transition; media pluralism; HDZ; SKH-SDP; KNS
• Language: croatian
• URN:NBN: urn:nbn:hr:111:731376
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-15 10:37:53