Uloga društvenih medija u praćenju Svjetskog nogometnog prvenstva u Rusiji 2018.

master's thesis

• Title (english): The role of social media in tracking of Fifa World Cup Russia 2018.
• Author: Mislav Kužić
• Mentor: Jelena Jurišić (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Vanesa Varga (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-07-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U radu se razmatraju društveni mediji kroz prizmu njihovog razvoja usporedno s rastom
interneta kao sredstva bez kojega se danas ne može zamisliti međusobna komunikacija.
Analizira se kako su društveni mediji promijenili novinarsku profesiju, nadalje kako su novinari
pomoću njih promijenili svoj način rada i kako su, kao platforma za bržu, jednostavniju i
otvoreniju komunikaciju, u medijsku struku unijeli razmišljanja o razini profesionalizma
novinara te strukturalnim promjenama koje tek dolaze. Sportsko novinarstvo, kao integralni
dio, također se kroz cijelu svoju povijest mijenjalo u skladu s novim tehnikama izvještavanja
što se nastavlja i danas. Novinari poput sportaša postaju medijske zvijezde te se njihove objave
na društvenim mrežama s pozornošću prate i analiziraju. Kolika je uloga društvenih medija bila
prilikom praćenja Svjetskog nogometnog prvenstva u Rusiji 2018. godine ispituje se na temelju
analize sadržaja tri portala možda navesti koje su to stranice koje su u svojim novinskim
člancima koristile objave s društvenih mreža sportaša, poznatih osoba, drugih medijskih
organizacija i dr. Zaključuje se da je njihova uloga rasla tijekom turnira, kada su novinari počeli
u svoje članke stavljati sve više i više objava, kako bi u jednu ruku privukli čitatelje, a u drugu
ispunili svoj tekst. Ipak, nameće se pitanje jeli prekomjerna upotreba sadržaja s društvenih
medija u konačnici odvratila čitatelje od sportskog aspekta izvještavanja.

Abstract (english)

In the Graduate thesis, the overview of the social media is presented through the prism of
their development parallel to the growth of the internet as a tool without which it would be
impossible to imagine modern communication. It is analysed how the social media has changed
the journalist profession, how have the journalists used it to change their style of work and how
has the social media as a platform for faster, simpler and more open communication bring new
ways of thinking about the level of professionalism of the journalist community and about
structural changes that are yet to come. Sport journalism, as an integral part, has also been
evolving and adapting to the new techniques of news coverage throughout its history.
Journalists, just like sportsmen, are becoming celebrities, and their posts on social media are
closely followed and analysed. The importance of social media achieved during the FIFA World
Cup 2018 in Russia is being examined according to data gained through online analysis of three
web pages which used posts on social media, from sportsmen, famous people and other media
organisations, in their articles. Their significance grew throughout the tournament, since the
journalists began incorporating more and more posts in their articles, by which they hoped to
lure more readers and also fill in the text. On the other hand, it is being questioned if the
overusage of such posts from social media has alienated some of the readers from the sporting
aspect of the journalism.

• Keywords: izvori informacija; online mediji; društveni mediji; društvene mreže; sportsko novinarstvo; Svjetsko nogometno prvenstvo u Rusiji
• Keywords (english): information sources; online media; social media; sport journalism; Word Cup Russia
• Language: croatian
• URN:NBN: urn:nbn:hr:111:444019
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-08-31 08:44:17