Populizam u političkoj komunikaciji: Analiza sadržaja političke komunikacije pojedinih političkih aktera

master's thesis

• Title (english): Populism in political communication: analysis of the content of political communication of individual political actors
• Author: Mario Guberina
• Mentor: Ivan Burić (mentor)
• Committee member: Tomislav Janović (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Ivan Burić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2023-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U radu se analizira pojam 'populizam', njegovo korištenje od strane medija, znanstvene zajednice i političara, te se pokušava što preciznije odrediti njegovo značenje u svjetlu najnovijih istraživanja populizma, s najvećim osloncem na suvremenu hrvatsku literaturu o populizmu. Također, objašnjava se i analizira pojava populizma, posebice u Europi. Rad se polemički spram znanstvenog definiranja populizma te predstavlja doprinos za njegovo bolje razumijevanje. U empirijskome smo se dijelu rada, metodom analize sadržaja na uzorku od 550 objava na društvenoj mreži Facebook, usredotočili na detektiranje političkog populizma u Hrvatskoj ponudivši odgovor o kojim je akterima i strankama riječ. U radu smo pokazali koja su obilježja desnih, a koja lijevih hrvatskih populista, kao što smo utvrdili koje su im dodirne točke. Metodom analize diskursa uzorku od 240 objava na društvenoj mreži Twitter ispitali smo koje su to sličnosti i razlike između hrvatskih i europskih populista. Rezultati istraživanja pokazali su da je populizam u Hrvatskoj prisutan, kako onaj lijevi, tako i onaj desni, s tim da postoji znatno veća prisutnost desnog populizma.

Abstract (english)

The paper analyzes the term 'populism', its use by the media, scientific community and politicians, and tries to determine its meaning as precisely as possible in the light of the latest populism research, with the special reliance on contemporary Croatian literature on populism. Also, the emergence of populism, especially in Europe, is explained and analyzed. The work is polemical towards the scientific definition of populism and represents a contribution to its better understanding. In the empirical part of the paper, we focused on detecting political populism in Croatia, using the method of content analysis on a sample of 550 postson Facebook, offering an answer as to which actors and parties are involved. In the paper, we have shown which are the characteristics of right-wing and which left-wing Croatian populists, as well as we have established their points of contact. Using the method of discourse analysis, we examined the similarities and differences between Croatian and European populists in a sample of 240 posts on Twitter. The results of the research showed that populism is present in Croatia, both left-wing and right-wing, with the fact that there is a significantly greater presence of right-wing populism.

• Keywords: Populizam; Medijski populizam; Hrvatska politika; Populizam u Hrvatskoj; Radnička Fronta; Domovinski pokret
• Keywords (english): Populism; Media populism; Croatian politics; Right-wing populism; Left-wing populism; Populism in Croatia; Radnička Fronta; Domovinski pokret
• Language: croatian
• URN:NBN: urn:nbn:hr:111:983720
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-20 11:10:25