Eksploatacija djece na društvenim mrežama od strane roditelja

master's thesis

• Title (english): Exploitation of children on social media by their parents
• Author: Tena Žuger
• Mentor: Lana Ciboci Perša (mentor)
• Committee member: Tanja Grmuša (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Lana Ciboci Perša (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Popularizacijom digitalnih medija broj djece koja zarađuju putem njih znatno je porastao unazad nekoliko godina. Slava koju su stekli utječe na njihovu percepciju o svijetu i kako on funkcionira. Djeca koja su stekla status influencera danas su često uzori svojim vršnjacima koji ih masovno prate na različitim društvenim mrežama. Njihova popularnost je toliko porasla da su dobili novi naziv kidfluenceri. Popularni kidfluenceri zarađuju do 26 milijuna dolara godišnje objavljivanjem sponzoriranog sadržaja i unovčavanjem oglasnog prostora na svojim profilima na društvenim mrežama (Cezarita Corderio, 2021). Problem nastaje u opasnosti od eksploatacije djece jer nemaju zakonsko pravo na zaradu koju ostvaruju, sigurne radne uvjete i zaštitu putem zakona o radu (Cezarita Corderio, 2021). Mnogi roditelji dječjih influencera kažu kako je stvaranje sadržaja na društvenim mrežama bio dječji izbor jer vole biti prisutni na platformama (Cezarita Corderio, 2021) te mnogi roditelji često zanemaruju potencijalnu štetu od zadiranja u privatnost njihove djece (Cezarita Corderio, 2021). Nakon provedene analize sadržaja dječjih influencera možemo zaključiti kako je uloga njihovih roditelja zaštititi privatnost, psihičko zdravlje te integritet djeteta, istodobno podržavajući njihovu kreativnost i pozitivan utjecaj na pratitelje. Kidfluenceri mogu upotrijebiti svoju platformu kako bi stvorili siguran prostor u kojem djeca mogu učiti o svijetu i društvu te razviti, kroz dobivenu pažnju, osjećaj povjerenja s najmlađim pratiteljima.

Abstract (english)

With the popularization of digital media, the number of children who earn
money through
them has increased significantly over the past few years. The fame they have gained affects
their perception of the world and how it works. Today, children who have acquired the status
of influencers are often role models for their peers, who massively follow them on various
social media platforms. Their popularity grew so much that they got a new name kidfluencers.
Popular kidfluencers earn up to $26 million a year by publishing sponsored content and
monetizing ad space on their social media pages (Cezarita Corderio, 202 1 ). The problem
arises in the danger of exploitation of children because they have no legal right to the earnings
they earn, safe working conditions and protection through labor laws (Cezarita Corderio ,
202 1 ). Many parents of children's influencers say that creating content on social networks was
the children's choice because they like to be present on the platforms (Cezarita Corderio,
202 1 ). Parents often overlook the potential harm of invading their children's privacy on social
media (Cesarita Corderi o, 2021 After analyzing the content of children's influencers on
YouTube, we can conclude that the role of their parents is to protect the privacy, mental
health and integrity of the child, while at the same time supporting their creativity and
positive influence on the audience. Kidfluencers can use their platform to create a safe space
where children can learn about the world and society and make , through the attention they
receive, a sense of trust with their youngest followers.

• Keywords: društvene mreže; TikTok; Instagram; YouTube; influenceri; kidfluenceri; eksploatacija djece
• Keywords (english): social media; TikTok; Instagram; YouTube; infleuncers; kidfluencers; exploitation of children
• Language: croatian
• URN:NBN: urn:nbn:hr:111:736273
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-25 10:27:05