Krizno komuniciranje u sportu

undergraduate thesis

• Title (english): Sports Crisis Communication
• Author: Anja Štefić
• Mentor: Ivan Burić (mentor)
• Mentor: Davor Trbušić (sumentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2024-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

„Opasnosti i krize su iznenadna i nepoželjna stanja koja mogu zahvatiti pojedinca, organizacije ili zajednice.“ (Plenković, 2015). Nerijetko izazivaju neočekivane i štetne posljedice. Stoga, pravilna priprema, procjena rizika te stvaranje kriznih planova i kriznog tima uvelike pridonosi sprječavanju kriza ili barem ublažavanju njenih posljedica.
U svijetu sporta, krizne situacije mogu biti kobne za reputaciju, stvoriti financijske gubitke i sl. Sport je iznimno medijski pokriven te okuplja brojnu publiku. Čak i najmanji propust može rezultirati fatalnim posljedicama. Stoga, kvalitetna priprema, procjena rizika te evaluacija strategija doprinose sigurnijem izlasku iz krize i umanjivanju njenih posljedica. Krize u sportu možemo svrstati u nekoliko osnovnih kategorija, odnosno podijeliti ih na one krize koje se najčešće pojavljuju na ovom području. To su krize uzrokovane ozljedama sportaša, krize izazvane huliganizmom ili nasiljem na sportskim događanjima ili bilo kojim neadekvatnim ponašanjem, krize izazvane korupcijom ili financijskim problemima te doping skandali.
U ovom će se radu kroz primjere najčešćih kriza u sportu analizirati krizne situacije u kojima su se našli članovi sportskih organizacija te opisati na koji su način se nosili s krizom te koji su bili njezini učinci.

Abstract (english)

„Danger and crises are sudden and undesirable conditions that can affect individuals, organizations or communities.“ (Plenković, 2015). They often cause unexpected and harmful consequences. Therefore, proper preparation, risk assessment and the creation of crisis plans and a crisis team greatly contribute to preventing crises or at least calm their consequences.
In the world of sports, crisis situations can be fatal for the reputation, create financial losses, etc. Sports is extremely covered by the media and gathers a large audience. Even the smallest mistake can result in fatal consequences. Therefore, quality preparation, risk assessment and evaluation of strategies contribute to a safer exit from the crisis and reduction of its consequences. In sports, crises can be classified into several basic categories, that is, those crises that most often appear in this area. These are crises caused by injuries to athletes, crises caused by hooliganism or violence at sports events or any inappropriate behavior, crises caused by corruption or financial problems, and doping scandals.
In this paper, through examples of the most common crises in sports, we will analyze the crisis situations in which the members of sports organizations found themselves and how they dealt with the crisis and what were its effects.

• Keywords: krizno komuniciranje; sport; kriza; komunikacija; mediji; skandal
• Keywords (english): crisis communication; sport; crisis; communication; media; scandal
• Language: croatian
• URN:NBN: urn:nbn:hr:111:209003
• Study programme: Title: Communication Sciences (Double Major); Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-06 12:26:50