Utjecaj medija na percepciju ljepote

master's thesis

• Title (english): The Impact of Media on Beauty Perception among Women
• Author: Dunja Hafner
• Mentor: Jelena Jurišić (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Anđelka Raguž (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2016-07-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U ovom radu bavimo se analizom medijskog utjecaja na percepciju ljepote srednjoškolske djece. Stvaranje ovog istraživačkog rada potaknuto je spoznajom da smo u današnjem modernom društvu svakodnevno okruženi medijskim slikama nerealno lijepih ljudi. U društvu i vremenu u kojem živimo izazovno je imati zdravu i neopterećenu percepciju o fizičkom izgledu i ljepoti kada je ona koju nameću masovni mediji sve samo ne takva.
Jedan od ciljeva istraživanja jest utvrditi koliko utjecaja masovni mediji imaju na ispitanike, te usporediti rezultate muških i ženskih ispitanika. Kroz cijeli rad će se prožimati usporedna analiza kako bi se uvidjelo tko je pod jačim medijskim utjecajem, te kako medijski sadržaj utječe na samopredodžbu i percipiranje izgleda drugih osoba.
Za početak ćemo prikazati teorijska polazišta kao i prethodna istraživanja kako bi se, osim uvida u tematiku, moglo što bolje dobiti uvid u moguće promjene koje će ovo istraživanje pokazati. Potom slijedi analiza provedenog istraživanja podijeljena u četiri djela. Osim istraživanja utjecaja na percepciju ljepote od strane masovnih medija kao što su televizija, reklame ili internet, u analizu je također uključeno istraživanje utjecaja masovnih medija na vrstu objava na internetskim društvenim mrežama od strane ispitanih korisnika. Za kraj će se raspraviti o početno postavljenim hipotezama, donijeti zaključak na temelju dobivenih rezultata, te će se dati prijedlog za rješenje postojećeg problema.

Abstract (english)

This paper analyses the influence of the mass media on the perception of beauty among the secondary school children. This research was motivated by the awareness of the fact that we are surrounded by the media images of unrealistically beautiful people on everyday basis. In the Western society of the 21st century it is quite a challenge to have a healthy perception of physical appearance and beauty when the image of beauty imposed by the mass media is not healthy at all.
One of the research goals is to determine how much influence the mass media have on the respondents. The other goal is to compare the results of male and female respondents. Throughout the paper, the comparative analysis is presented in order to understand who is under a stronger influence of the mass media, and how the media content affects the self-image and the perception of physical appearance of other people.
The paper starts with theoretical assumptions and previous research overview in order to get an insight into the subject matter and to see if this research brings any changes compared to the results of the previously conducted researches. After the theoretical part, the analysis divided into four parts is presented. Besides analyzing the influence on the perception of beauty by the mass media such as television, advertisements or the Internet, the research also includes the analysis of the mass media impact on the behavior on the Internet social networks by the surveyed respondents. The end of the paper discusses the initial hypotheses, makes a conclusion based on the results, and proposes solutions for the existing problem.

• Keywords: masovni mediji; društvene mreže; utjecaj medija; percepcija ljepote; samopredodžba
• Keywords (english): mass media; social networks; media influence; perception of beauty; self-image
• Language: croatian
• URN:NBN: urn:nbn:hr:111:676067
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-06 08:57:48