Zagrebački vremeplov - brendiranje zagrebačke prošlosti kao kulturno/turističke atrakcije

master's thesis

• Title (english): Zagreb Time machinhe - branding History of zuagreb as Cultural/Touristic attraction
• Author: Laura Gogoladze
• Mentor: Ivan Burić (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Anđelka Raguž (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2016-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Ovaj rad prikazuje razvoj brenda u turizmu na primjeru projekta Turističke zajednice grada Zagreba, Zagrebački vremeplov. Ovaj projekt je specifičan jer, osim što na jedinstven način prikazuje prošlost, kulturu i tradiciju grada Zagreba, pokazuje i kako se iz jedne jednostavne ideje razvio brend koji ima direktan utjecaj na razvitak turizma u Zagrebu, ali i na brendiranje Zagreba kao turističke destinacije. Projekt Zagrebački vremeplov pokazuje specifičnost ovakvih kulturnih manifestacija koje zahtjevaju suradnju većeg broja institucija i ljudi. Iako je projekt realiziran prije šesnaest godina, postepeno se razvijao i nadograđivao kako bi danas bio to što jest, kulturno-turistička atrakcija koja obogaćuje sadržaje i ponudu grada Zagreba. U radu su prezentirani i rezultati provedene ankete među posjetiteljima Zagrebačkog vremeplova te dubinski intervjui sa zaposlenicima Turističke zajedinice grada Zagreba, koji dokazuju činjenicu da je projekt izvršio svoj cilj, a to je upotpuniti ponudu grada Zagreba te stvoriti ugodnu atmosferu svim posjetiteljima.

Abstract (english)

This text shows the development of brand in tourism on the example of the project of Tourist board of Zagreb, Zagreb Time Machine. This project is specific, because it not only shows the history, the culture and the tradition of Zagreb in very unique way but it also shows how did one simple idea developed into a brand that has direct influence on development of tourism in Zagreb, and on branding of Zagreb as a tourist destination. Project Zagreb Time Machine shows specificity of cultural projects that demands cooperation of many different institutions and people. Although the project was realized sixteen years ago, it has been upgraded gradually and it has evolved into a project that it is today, cultural-touristic attraction that enriches the content and the offer of Zagreb. This work also gives the results of survey conducted among the visitors of Zagreb Time Machine and interviews with employees of Tourist board of Zagreb. These results prove the fact that project has achieved its goal in completing the offer of Zagreb and waking a good atmosphere for all visitors, which has for its consequence the creation of the relationship and the connection with visitors. That is what makes this project a unique tourist brand

• Keywords: Zagrebački vremeplov; brend; brendiranje; turizam; Zagreb
• Keywords (english): Zagreb Time Machine; brand; branding; tourism; Zagre
• Language: croatian
• URN:NBN: urn:nbn:hr:111:216277
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-02 11:03:37