Ulična umjetnost kao poseban oblik komunikacije

master's thesis

• Title (english): Streer Art as a Unique Way of Communication
• Author: Sara Huljak
• Mentor: Tomislav Janović (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Committee member: Tomislav Janović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2016-10-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Ulična umjetnost se u posljednjih nekoliko desetljeća istakla kao popularna vrsta umjetnosti koja nastaje u javnom prostoru. Možemo je promatrati kao način izražavanja koji umjetnicima omogućuje da se predstave najširoj mogućoj publici i da na nju djeluju specifičnim sadržajem svojih poruka. Ipak, ulična umjetnost nije samo jedan među mnogim načinima samoizražavanja, već poseban oblik komunikacije koji se događa u svakodnevnom urbanom okruženju i čija je poruka dostupna svima i u svakom trenutku. Time se ulična umjetnost suprostavlja konvencionalnim oblicima umjetnosti prezentiranim kroz muzeje i galerije. Preuzimajući neke tehnike tradicionalne likovne umjetnosti i novih medija, ulični umjetnici eksperimentiraju tim tehnikama nastojeći pronaći nove načine enkodiranja i prenošenja poruke do krajnjeg korisnika. Osim estetske svrhe, ulična umjetnost ima i onu praktičnu, a to je utjecaj na promatrača i aktivno sudjelovanje u društvenom dijalogu. Cilj je ovog rada je, na primjerima nekih poznatih uličnih umjetnika, kako inozemnih tako i domaćih, pokazati zašto uličnu umjentost možemo smatrati vrstom političkog aktivizma i posebnim oblikom komunikacije. U dosezanju tog cilja rad se oslanja kako na opću (semiotičku) teoriju kulturne reprezentacije tako i na analize nekih poznatih teoretičara ulične umjetnosti

Abstract (english)

In the past few decades, due to its presence in public space, street art has established itself as a very popular form of art. It can be perceived as a way of artistic expression enabling artists to introduce their work to the largest possible audience and to influence this audience by the contents of its messages. However, street art is not just one among many possible ways of expression; it is a unique form of communication that takes place in an everyday urban setting, its messages being available to everyone, at all possible times. Street art thus differs from traditional forms of art presented in museums and galleries. Adopting certain techniques from both traditional visual art and the new media, street artist experiment with these techniques in search of new ways of encoding and transmitting artistic messages. Communication through street art does not only have an aesthetic aim; it has a practical aim too – to influence the audience and to actively participate in the social dialogue. The main goal of the present thesis is to show – by reference to some distinguished street artist (both from Croatia and from abroad) – why street art should be treated as both a form of political activism and a special means of communication. In reaching this goal, the thesis appeals to the general (semiotic) theory of cultural representation as well as to the analyses of eminent street art critics.

• Keywords: ulična umjetnost; novi mediji; grafiti; komunikacija; reprezentacija; urbani prostor; javna površina; politički aktivizam.
• Language: croatian
• URN:NBN: urn:nbn:hr:111:577746
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-03 08:26:42