Prikaz Katoličke crkve u hrvatskom dnevnom tisku: Analiza sadržaja Jutarnjeg lista i Večernjeg lista

master's thesis

• Title (english): Portrayal of Catholic Church in Croatian Dailiy Newspapers: Content Analysis of "Jutarnji List" and "Večernji List"
• Author: Jelena Gašpar
• Mentor: Jelena Jurišić (mentor)
• Committee member: Marinko Šišak
• Committee member: Anđelka Raguž
• Committee member: Jelena Jurišić
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2014-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Kriza je izvanredno i neočekivano stanje koje sa sobom nosi negativan publicitet.
Ključne značajke krize su velika ugroženost, nesigurnost i pritisak vremena. Kako bi spriječili
negativan publicitet važno je pravovremeno reagiranje i komuniciranje. Krizna komunikacija
označava razmjenu informacija i poduzimanje mjera za oblikovanje značenja prema
određenim ciljnim skupinama javnosti. Ona je sastavni dio kriznog menadžmenta i kao takva
ima presudnu ulogu u krizi, naravno, ako se pridržava kriznog komunikacijskog plana i
njegovih zadataka i načela. Komunikacija prije krize mora biti dobro planirana i pripremljena
za neizbježno. Komunikacija tijekom krize najvažnija je u prva 24 sata i to isključivo zbog
brzine prijenosa informacija. Mora biti usredotočena na komunikaciju s medijima, putem
kojih ujedno informira javnost. U komunikaciji nakon krize važno je vratiti se što prije u
normalan život i poslovanje. Treba utvrditi je li organizacija pravovremeno primijetila krizu i
njezino značenje te je li postojala mogućnost da je se izbjegne i kako. Način na koji se to
može saznati jest analizom krizne situacije. Analiza krizne situacije potrebna je institucijama
koje su sudjelovale u obrani i sanaciji od elementarne nepogode – poplave, u svibnju ove
godine, na prostoru istočne Slavonije. Cilj ovog rada je pomoću analize sadržaja dnevnih
tiskovina s nacionalnom pokrivenošću, neposredno prije i za vrijeme pojave velikih poplava,
proučiti kakva je bila krizna komunikacija institucija odgovornih za obranu od poplava.

Abstract (english)

A crisis is an extraordinary and unexpected situation which is accompanied by
negative publicity. The key features of a crisis are a great threat, uncertainty and time
pressure. In order to prevent time pressure, it is important to react and communicate on time.
Crisis communication denotes an exchange of information and taking care of creating a
meaning for certain target groups of the public. Crisis communication is an integral part of
crisis management, and, as such, it has a key role in a crisis, if, of course, it follows the crisis
communication plan, as well as its tasks and principles. Communication before a crisis has to
be carefully planned and prepared for a crisis situation. Communication during a crisis is
crucial during the first 24 hours, solely because of the speed of the transfer of information.
The focus needs to be put on communication with the media, which inform the public. In
communication after a crisis it is important to return to a normal life and business activities as
soon as possible. It is necessary to establish whether an organization identified a crisis and its
relevance on time, and whether there was a possibility to avoid crisis and in which manner.
This can be determined by an analysis of a crisis situation. An analysis of a crisis situation is
necessary for the institutions which participated in the protection and recovery during the
natural disaster – flood, in May 2014 in parts of eastern Slavonia. The purpose of this paper is
to analyze the content of the national daily newspapers, during and after the great floods, in
order to determine crisis communication of the institutions responsible for flood control.

• Keywords: kriza; krizno komuniciranje; krizni plan; elementarna nepogoda - poplava.
• Keywords (english): crisis; crisis communication; crisis plan; natural disaster – flood.
• Language: croatian
• URN:NBN: urn:nbn:hr:111:464120
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-10-16 08:39:22