Fenomen internetskih mema i njihova uloga u komunikaciji na društvenim mrežama

undergraduate thesis

• Title (english): The phenomenon of Internet memes and their role in communication on social media
• Author: Ana Cvitanović
• Mentor: Danijel Labaš (mentor)
• Mentor: Dražen Maleš (sumentor)
• Committee member: Danijel Labaš (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2021-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj ovog rada je bio da se da pregled fenomena mema, njegove povijesti, te njegov današnji
značaj za društvo. Od svog začetka, kako navodi Richard Dawkins, mem se smatrao nečim što
prenosi kulturu i informacije među ljudima, kao što geni isto prenose s roditelja na potomke. U
današnje vrijeme, memi su postali glavni izvor zabave korisnicima interneta. Međutim, osim
što memi zabavljaju korisnike (popularnom kulturom), oni često i informiraju korisnike o
događajima i društveno-političkim problemima koji ih okružuju. Memi služe građanima da kroz
platformu mema iznose svoja mišljenja, dijele kritike te se povezuju s ostalim korisnicima
interneta: pomoću stvaranja i/ili dijeljenja političkih mema. Organizacije i korporacije su
prepoznale moć mema; radi svoje jednostavnosti i visoke mogućnosti povezivanja ljudi,
marketinški odjeli organizacija stvaraju meme koji privlače pozornost korisnika interneta. U
posljednjih par godina vidimo povećanje lažnih vijesti. Taj problem nije izbjegao meme jer
ljudi, radi humoristične prirode mema, često ne obraćaju pažnju na istinitost informacija.

Abstract (english)

The aim of this paper was to give an overview of the meme phenomenon, its´ history and its´
current significance for society. From its inception, according to Richard Dawkins, the meme
has been considered as something that transmits culture and information among people, just as
genes help transmit culture and information from parents to an offspring. Nowadays, memes
have become a major source of entertainment for internet users. However, in addition to
entertainment (popular culture), memes often inform users about events and socio-political
issues that are of concern. Memes serve citizens to express their opinions, share criticism and
connect with other Internet users through the meme platform: through creation and/or sharing
of political memes. Organizations and corporations have recognized the power of memes;
because of their simplicity and ability to connect people, the marketing departments of
organizations create memes that attract the attention of internet users. In the last few years, there
has been an increase of fake news that are published. Memes have not escaped this problem,
due to the humorous nature of the meme, internet users often do not pay attention to the veracity
of the provided information.

• Keywords: mem; gen; kultura; humor; marketinški mem; politički mem; informiranje; društveni mediji
• Keywords (english): meme; gene; culture; humor; marketing meme; political meme; informing; social media
• Language: croatian
• URN:NBN: urn:nbn:hr:111:273153
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-28 08:15:04